Award-winning campaigns for the Arts

• Manage the delivery of a new branding strategy to counter previous approach to selling productions
• Brief, design and deliver production imagery to reflect the brand
• Manage copywriting to engage new audiences for increased attendance

• Previous creative briefs were light touch in terms of understanding audiences for advertising purposes
• Retained award-winning design and copywriting experts providing comprehensive, clear and focused creative briefs
• Engaged internal artistic, marketing and production stakeholders to establish efficient and transparent approval processes
• Involving creative and artistic teams ensured images were collaboratively developed and designed for audience engagement campaigns
• The collaborative, creative brief process developed images against the creative brief with both photography and illustration
• Developed copywriting brief to work across all formats with short and long copy lines reflecting audience and channel requirements
• Implemented brand concept of the book cover, giving a hint of the emotional connection audiences could expect from the story they would experience
• Establishment of a recognisable brand for English National Opera to link high quality productions to high quality and engaging imagery
• Formulated key asset guidelines for the use of images for both on and offline elements of campaigns driving new audiences

47% of audience new to ENO

new audiences for future performances

Increased brand recognition by 25%