Climate Basecamp campaign strategy for NY climate week

• Arctic Basecamp’s board agreed the need to establish a new US based entity (Climate Basecamp) as a sister brand.
• The climate campaign charity based in Amsterdam needed to raise awareness of the impact of Global warming and wanted to highlight this through cultural references
• With deadlines tight the organisation needed a business plan for the entity
• A launch plan for the organisation o coincide with NY Climate Week
• The development of a fundraising plan to flow from the launch aimed at US based grant making foundations
• Duration of the project 2 days per week over 6 weeks.

• Created Business Strategy and campaign plan for funders and US based fiscal sponsors.
• Researched and developed a shareable budget for the business plan.
• Enabled Climate Basecamp campaign planning to be managed by shared resource at Arctic Basecamp for smooth delivery.
• Supported launch campaign deliverables across PR, design, production, video reel and sponsorship.
• Created a sponsorship agreement template aligning to the climate goals of the organisation.
• Managed the delivery of a full business plan.
• Created strategy for development of cultural strands including food, fashion, sport, music and entertainment.
• Supported by the work of appointed design agency Moon Rabbit for launch campaign, developed a funding proposal for presentation by Founders Rainn Wilson, Chuck Tatham and Gail Whiteman.

Website launch drove traffic and social media sharing 

Created awareness of climate impact on cultural offerings