I provide a wide range of support including marketing strategy development, branding, digital marketing plans, audience development strategies, social media project management and data-driven marketing solutions tailored to your business needs.
20+ years of marketing experience
Working across a variety of industries; live entertainment, publishing, ticketing, charities and arts venues. Prior to my freelance career I held senior positions at English National Opera, Time Out, Live Nation / Ticketmaster and The Really Useful Group.
Empowering small and medium enterprises with expert, data-driven marketing and communication strategies.
I develop marketing strategies that are personalised, tailored solutions aligned with your specific goals, sector and audience. I have helped organisations to grow, build brands and both devised and delivered multi-award winning campaigns. I am a Chartered Marketer and Certified Business Sustainability Manager. I also hold certificates in GA4, SEO techniques and social media strategy.
Statistics from my case study
View case studiesMarketing that drives growth
revenue and audience
CMSA Consulting FAQs
More questions? Get in touch.Effective marketing strategies designed to connect with your target audience will lead to increased revenue.
An evaluation of your business model will identify areas for improvement and efficiency.
I can help you optimise your current marketing efforts and identify more profitable channels for increased ROI.
I offer advice on how to communicate with your customers and what message to send them based on their needs and wants.
I will help optimise your budget allocation by being a cost-effective option if you need short-term support.
From my experience across various industries, marketing strategies are adaptable to businesses in any sector, from e-commerce and retail to charities and climate campaigning.
I would begin by analysing your business goals, target audience, and competition. Then, I develop a customised plan with data-driven strategies to meet your specific objectives.
I specialise in working with small to medium-sized enterprises (SMEs), but I also cater to start-ups and social impact companies looking for specialised support.
Pricing depends on the scope of the project, which is why I advise a detailed brief.
I offer flexible packages that fit different budgets, from short-term project based consultations to ongoing marketing support.
Absolutely. I assist with brand development, identity creation, and rebranding to ensure your business stands out in a competitive market.
While some strategies such as audience development and SEO take time to show results, others, such as paid advertising or social media campaigns, can yield quicker outcomes.
I aim for both short-term gains and long-term growth.
I use key performance indicators (KPIs) such as website traffic, conversion rates, lead generation, and ROI to track and report the success of your marketing efforts.
Yes, I offer one-time consultations to evaluate your current marketing efforts and provide actionable insights you can implement immediately.
Just contact me via email to schedule a free initial consultation.
We’ll discuss your business goals and explore how I can help you achieve them.
"Carolyn made a significant contribution and was hugely helpful to us at the Roundhouse as we re-evaluated our approach to selling tickets. Her insights and recommendations shaped several major changes we made to the way we operate. In addition she brought energy, good humour, thoroughness, good communication and she delivered everything she promised. Carolyn really helped us raise our game and I can recommend her wholeheartedly."
Commercial Director
Charlie Wijeratna
"Her ability to manage the entire process was excellent and everything was delivered on time and within budget. I have no hesitation recommending her to any organisation seeking a seasoned consultant who can deliver results."
Special Projects Director and Senior Promoter FKP Scorpio Entertainment
Barry Campbell
"I would highly recommend Carolyn to anyone seeking pragmatic and professional marketing and communications support. Carolyn joined QCF at an early stage to help us prepare our communications and engagement plans in the lead up to COP26. She stayed with us for 18 months and over that time helped us shape our thinking around grantee communications as well as our persuasion and communications strategy. "
Chief Operating Officer, Quadrature Climate Foundation
Andrew Wiles MSc PGDip
"Carolyn is brilliant. Strategic and insightful, her marketing and business strategy expertise helped us to unlock fundraising opportunities and to grow ACT in line with our ambitions. She also mentored me as a founder in a way that way that allowed me to become a better leader, bolder with my recommendations, and more resilient in my ways of working. Thank you Carolyn."
Co-Chair Conscious Advertising Network, Co-lead ACT Climate Labs
Harriet Kingaby
"Carolyn and I worked together on developing a communication plan around the new Sustainability strategy at ENO, and I found her to be incredibly astute in her understanding of the needs of individuals both inside and outside the business, what the business needed in terms of pinpointed dissemination of information, and the complexity of what sustainability in a commercial and artistic business looks like in reality. "
Facilities & Sustainability Officer
Kathie Bishop
01/05
My latest thoughts on marketing and tips to boost your business.
4 December 2024 | Posted by Carolyn
Marketing Strategy for Start-ups
16 September 2024 | Posted by Carolyn