A data-driven strategy will guide decisions and optimise outcomes. Using data from customer behaviour, market trends, and performance metrics to inform campaigns, improve targeting, and increase effectiveness will enable you to:
Expert marketing insights and strategic direction will aid you in making informed decisions.
Whether you need to define your target audience, refine your messaging, or optimise areas of your marketing, having support when you need it to test theories, develop plans and set KPI outcomes can enhance your business decisions.
Having expertise to deliver or refine your audience development strategies will turn customers into loyal advocates and increase conversion.
Understanding and segmenting your customers through data driven analysis and getting support to deliver a cost-effective multichannel approach will optimise effectiveness.
Get the support you need to streamline customer interactions designed to save time and resources
An independent review of your brand story, mission statement and company values, alongside communications, visuals and identity can ensure they are aligned across channels for audiences and stakeholders alike.
My expertise will develop your brand to ensure a clear and consistent identity with tailored messaging that resonates with your target audiences, builds deeper connections and drives customer engagement
Development and creation of results-oriented marketing campaigns aligned to your goals will free up your time and resources.
Whether it’s boosting brand awareness, generating leads, or driving conversions, my expert support will deliver projects designed for success.
Managing the development of creative briefs, agency selection processes and deliver of your creative assets will enable you to create assets more quickly for your campaigns and reduce the drain on current resources
Reviewing your current communications strategy will identify ways to elevate your plans and ensure you are matching the customers you want and the channels they use, with messaging that resonates.
Evaluation to improve your success metrics would include analysis of how to leverage online channels, social media, SEO, email marketing, and or PPC advertising to maximise your engagement.
If you don’t yet have a stakeholder engagement process, developing a plan and implementing feedback mechanisms will improve your business or product development.
Let me help you navigate the complexities of stakeholder engagement and position your business for continual improvement.
"Carolyn made a significant contribution and was hugely helpful to us at the Roundhouse as we re-evaluated our approach to selling tickets. Her insights and recommendations shaped several major changes we made to the way we operate. In addition she brought energy, good humour, thoroughness, good communication and she delivered everything she promised. Carolyn really helped us raise our game and I can recommend her wholeheartedly."
"I worked closely with Carolyn at QCF, where she led for us on comms and campaigns, building the programme up from scratch. Carolyn's innovative ideas, efficient project management, excellent stakeholder management and straight talking approach make her an inspiring colleague who drives impressive results!"
"I was reflecting upon the fact that I have found Carolyn's expertise, wisdom and wit a constant source of support. The perfect mix of creativity and insight-centric working. The rare combination of brand expertise and sales-driven methodology."
"Simply the best - Carolyn is the most strategic, insight-driven and rigorous marketer you could hope to work with. Her determination to achieve the agreed objectives and make positive changes to processes and/or systems on the way, ensures everyone on the team feels inspired and supported throughout. She's also great fun with a down-to-earth approach! If you need support with marketing strategy, brand, audience development, CRM and data, integrated campaign management, or just an honest appraisal of your current set-up and ideas for further improvements - you should contact Carolyn."
"Carolyn is brilliant. Strategic and insightful, her marketing and business strategy expertise helped us to unlock fundraising opportunities and to grow ACT in line with our ambitions. She also mentored me as a founder in a way that way that allowed me to become a better leader, bolder with my recommendations, and more resilient in my ways of working. Thank you Carolyn."
How to guides and some observations on how to use marketing to achieve your goals
