Marketing expertise to fuel your business's growth

Hi, I’m Carolyn Sims, a C-suite level marketing expert and director of CMSA Consultancy. I offer extensive experience in driving long-term success through strategic campaigns, communications, and customer acquisition.

Marketing strategies that align to your business goals.

Having a well defined marketing strategy is a crucial part of achieving your business goals. As part of your business planning a marketing strategy will help identify target audiences, set clear goals for engaging with them, converting them to your product or service and measure the effectiveness of those marketing efforts.

"Her ability to manage the entire process was excellent and everything was delivered on time and within budget. I have no hesitation recommending her to any organisation seeking a seasoned consultant who can deliver results."

Special Projects Director and Senior Promoter FKP Scorpio Entertainment

Barry Campbell

"I was reflecting upon the fact that I have found Carolyn's expertise, wisdom and wit a constant source of support. The perfect mix of creativity and insight-centric working. The rare combination of brand expertise and sales-driven methodology."

Development and Communications Professional

Chris Martin

"Carolyn and I worked together at RUG for nearly a decade. She worked across all titles both in the UK, on tour and on international productions. She designed and delivered the strategy across different shows and in different landscapes. A great leader, motivator and trusted colleague. "

VP of Production, Really Useful Group

Patrick Murphy

"I worked closely with Carolyn at QCF, where she led for us on comms and campaigns, building the programme up from scratch. Carolyn's innovative ideas, efficient project management, excellent stakeholder management and straight talking approach make her an inspiring colleague who drives impressive results!"

CEO of Quadrature Climate Foundation (QCF), a science-led philanthropy focused on unlocking climate solutions.

Jess Ayers

"I would highly recommend Carolyn to anyone seeking pragmatic and professional marketing and communications support. Carolyn joined QCF at an early stage to help us prepare our communications and engagement plans in the lead up to COP26. She stayed with us for 18 months and over that time helped us shape our thinking around grantee communications as well as our persuasion and communications strategy. "

Chief Operating Officer, Quadrature Climate Foundation

Andrew Wiles MSc PGDip

"Carolyn is an outstanding asset to any team. During my time working with her at RUG she showed clear and proactive leadership of the marketing and sales strategy. She has exceptional commercial acumen, combined with talent, creativity, vision and commitment. As both a leader and a team player Carolyn is a fantastic addition to any company."

CEO, Dewynters Marketing

Lisa Popham

"Simply the best - Carolyn is the most strategic, insight-driven and rigorous marketer you could hope to work with. Her determination to achieve the agreed objectives and make positive changes to processes and/or systems on the way, ensures everyone on the team feels inspired and supported throughout. She's also great fun with a down-to-earth approach! If you need support with marketing strategy, brand, audience development, CRM and data, integrated campaign management, or just an honest appraisal of your current set-up and ideas for further improvements - you should contact Carolyn."

Head of Marketing, English National Opera

Emma Mottram

"Carolyn is brilliant. Strategic and insightful, her marketing and business strategy expertise helped us to unlock fundraising opportunities and to grow ACT in line with our ambitions. She also mentored me as a founder in a way that way that allowed me to become a better leader, bolder with my recommendations, and more resilient in my ways of working. Thank you Carolyn."

Co-Chair Conscious Advertising Network, Co-lead ACT Climate Labs

Harriet Kingaby

"Carolyn and I worked together on developing a communication plan around the new Sustainability strategy at ENO, and I found her to be incredibly astute in her understanding of the needs of individuals both inside and outside the business, what the business needed in terms of pinpointed dissemination of information, and the complexity of what sustainability in a commercial and artistic business looks like in reality. "

Facilities & Sustainability Officer

Kathie Bishop
01/09

My latest thoughts on marketing and tips to boost your business.

4 December 2024 | Posted by Carolyn

Marketing Strategy for Start-ups

Without a clear marketing strategy, all of that blood, sweat and tears you’ve put into the develop...

16 September 2024 | Posted by Carolyn

Effective climate communications for a digital world

If we are to effect climate action at scale, we require new approaches to campaign planning and del...

15 September 2024 | Posted by Carolyn

Using culture for climate action

Targeting culture for climate change is crucial as it enables us to address the underlying values, b...